You should, at this point, be taking the safety precautions recommended by the World Health Organization (WHO). Many federal governments are stepping …
Brand Awareness
Brand awareness is key to scaling, growing, and staying relevant in your industry. Unfortunately, way too many brands take the shotgun approach when promoting their brand—wasting time, energy, and budget.
You should be taking a sniper approach to increasing brand awareness. After all, measuring campaigns based on impressions is a thing of the past. It is much more important to look at the quality of the audience, their interactions, and the actions they take.
At Exploit Digital Marketing, we understand that building brand awareness is the first step in a highly-engaged, loyal customer base.
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Did You Know?
Customers acquired through word-of-mouth are retained at a 37% higher rate than those acquired through other means. [Deloitte]
Enjoyment of video ads increases purchase intent by 97% and brand association by 139%. [HubSpot]
Visual content is more than 40 times more likely to get shared on social media than other types of content. [HubSpot]
Who We Are
Online lead generation tactics and initiatives vary greatly depending on your business model. Exploit Digital Marketing has helped hundreds of companies generate high-quality leads, including:
Have a Sniper’s Approach to Reaching Your Ideal Audience
Real Time Programs So Your Budgets Go to the Most Successful Audiences
Keep New Prospects Engaged with Your Brand
OUR SERVICES
Brands who struggle with increasing brand awareness lack:
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Social Media
Social media marketing is typically one of the most cost-effective ways to reach a highly targeted audience. Unlike traditional marketing methods, social media allows you to remain nimble in fast-paced industries.
02
Video Advertising
YouTube is quickly becoming the modern-day TV commercial—with a few extra perks. Featuring far greater targeting and performance mechanisms, video advertising is a great way to reach your target audience and help bolster your social media strategy.
01
Content Marketing
To tell your story in a captivating and engaging way, you need an array of content across a variety of different mediums. People digest content and stories in different ways and you need to cater towards that. Create infographics, blog posts, quizzes, and videos to ensure that you are telling your brand story in a way that appeals to everyone.
Luckily...
… all of these problems can be fixed! By looking at your current strategy with a critical eye and identifying where you’re missing the mark, you can easily pinpoint what’s working and what isn’t.
However, sometimes evaluating your current strategy objectively can be difficult. Let us help you get a better perspective!
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Key components to a successful brand-building campaign
These are just a few of the strategies you must deploy if you want to generate awareness and create an online presence for your brand. Contact us today to learn how you can use these strategies to build your brand!
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Having a Winning Conversion Rate
The difference between a 2% conversion rate and a 7% conversion rate is usually the difference between making and losing money on your marketing campaigns. Increasing your conversion rate requires continuous testing, optimization, and analysis.
02
Speaking to the Prospect the Right Way at the Right Time
Many companies doing lead generation skip the nurturing phase and go directly for the close. However, your website is just like a virtual salesperson. You don’t call a cold prospect and ask them to buy right away. You need to build rapport and establish credibility with that prospect before you close. And this is next to impossible without a rich bank of high-quality, informational content.
01
Determining Quality vs. Quantity
Finding the perfect balance between mass quantity and high quality is key to driving the highest profits at an efficient rate. However, striking this delicate balance is not an easy task—it requires the right digital strategy with consistent testing and optimization procedures.
It’s an innovative approach to customer acquisition and keeps customers engaged, retained, and turns them into brand fans: AI Chat Marketing. AI …
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I worked with a client who owned a fledgling dental practice. He easily understood the importance of having a great site design, email …
Our Audit Process
01
Discovery Call
Before we dig into your current e-commerce strategy, we hold a quick 15-minute phone call to discuss your business, goals, and current marketing efforts. During this discovery phase, our executive leadership team helps to uncover what’s working, what isn’t, and what has yet to be tried.
Our goal in this phase is to get a clear understanding of what you’re trying to accomplish and where your e-commerce brand currently stands.
02
Digital Assessment
Next, we dive a little deeper—assessing what you’re doing wrong, what you’re doing really well, and what can be augmented to improve your e-commerce strategy. During this assessment, we show you all of our cards and provide you with a clear roadmap to success. During this assessment, we may find that your goals are not realistic or not possible to reach, and we will tell you that. After all, our job isn’t to tell you what you want to hear, it’s to tell you what’s going to get results.
Our goal in this phase is to deliver value, explain exactly how you can use digital marketing to hit your e-commerce goals, and determine if our team can help make that happen.
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Proposal
If we make it to the proposal phase, it means that we both feel that we can do big things together. We don’t put together proposals or write marketing plans for brands we feel we won’t be able to help grow or work with five years down the line.
This phase is a team effort. We work with potential clients and co-author the proposal. After all, in order for our marketing campaigns to be successful, we need integration among both teams. Our proposals are incredibly custom and detailed: we outline initiatives and deliverables month-by-month to ensure expectations are clear and that our team is set up for success.
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