Exploit Digital Marketing uses strategic targeting to get clicks that will grow your business.
Pay-per-click ad campaigns can be an extremely effective way to increase your brand awareness and search results. However, it is unfortunately very easy for you to waste your time and money with an ineffective PPC strategy, or no strategy at all. When this happens your results will be haphazard and it’s likely you won’t reach your intended audience.
At Exploit Digital Marketing, we have a team of highly technical PPC experts who have managed a variety of PPC campaigns. From search ads to programmatic efforts, they have done it all. When we work with a client to develop strategic PPC campaigns, we look at all parts of practice to create a holistic solution that will get you clicks.
Paying for placement on a search engine results page is a valuable tactic when you utilize the right search terms. Our team will perform a keyword analysis to determine the most effective way to spend your money while beating the competition.
Search sponsored shopping is becoming an increasingly popular way for consumers to find what they are looking for. We will evaluate your available products to figure out what should be sponsored on the appropriate platforms.
As a platform, YouTube gets over 4 million views each day and is one of the most visited websites on the internet. As a team, we will determine the types of ads you should be running on YouTube, if any, and the products or services that should be featured.
Display ads can help to increase your brand awareness as they are placed all over the internet. However, their high volume might mean that you are scattering your ad spend. Our team will analyze your current strategy and implement targeting that will increase the effectiveness of your display ads
There are a number of avenues you can pursue when it comes to remarketing ads. Our team of experts will help you to better understand where to reach your customer with retargeting so they convert faster than ever before.
Technology enabled programmatic advertising can be a gamechanger when appropriately integrated, but as a new channel, it is still widely misunderstood. Our highly technical PPC experts can help you implement effective strategies for programmatic advertising so you can spend time focusing on other things.
Our team will perform an in-depth PPC audit and analysis of your current strategy. We will use this information to determine your channel selection and build out your campaign strategy.
Next, we will launch your campaign and begin measuring the results. With testing and continuous improvements, your campaign will go through many iterations to become highly effective.
As we continue to optimize your campaign and implement feedback, you’ll pull ahead of your competition. And with PPC, more results means more money in your pocket.
Working with the Exploit Digital Marketing Team has been an awesome experience all around.They have truly become an extension of our teams. They not only bring great strategies to the table focused around growing our businesses, but also execute from A to Z and follow through on those initiatives. Allowing us to move fast and have experts across all aspects of our marketing. They are an elite group of marketers who i would highly recommend if you are looking to scale your digital marketing efforts.
The addition of Exploit Digital Marketing has had a marked impact on our online presence and the strategies we use to reach our guest. Their team has truly become the extension of our own and we are able to work hand in hand to achieve our marketing objective
At Exploit Digital Marketing, our team doesn’t just know PPC—they are experts at it. With a highly technical team, they are able to implement multi-channel campaigns that are effective and yield results fast
Understanding where you started and your previous strategies will give our team a baseline when developing your new strategy. We will look at the ways you have targeted in the past, channels used, and more to determine next steps.
Our team will use a proven checklist which we have developed in order to determine the current health of your accounts. With this information, we will be able to identify gaps and issues that need to be addressed.
Unfortunately, with PPC it is easy to waste your money. Our team will analyze your previous investments and figure out where your money is best spent.
We will also take a look at how your strategy could be improved, noting missed opportunities that you can take advantage of in order to engage more with your customers.
With PPC, the keywords you use are critical to the success of your campaign. Our team will perform an in-depth analysis of the keywords you have been using and identify other relevant terms you could be ranking for.
We will view your overall quality score of PPC campaigns which are determined by both your ad relevance and landing page success rates. Armed with this data we will be able to pivot your strategy in order to increase the quality of your results
Believe it or not, the success of your campaign can be heavily influenced by the structure of your account. Our team will take a look at your account hygiene and clean it up as needed.
The composition of your ads certainly impacts your results. We will look at the copy of each ad you are running in order to evaluate the effectiveness.
Evaluating your match types will help us determine if your search queries are too broad or narrow. From there, we can adjust your targeting to be more effective in reaching your audience.
Enhance your paid social advertisements with more effective messaging and creative assets.
Evaluating your site using search engine optimization best practices including metadata, keyword research, link building, and more! Our SEO service will make sure your website is ranking on search engines and attracting more potential customers.
Generating high-quality content for your entire site can be costly and time-consuming. This service will handle all your content needs from blog posts to sales enablement material.
The Exploit Digital Marketing PPC audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your previous campaigns and metrics to gain a deeper understanding of your current PPC strategy. Specific elements of evaluation include wasted spend, missed opportunities, keyword analysis, account structure, ad copy, and match types. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your PPC campaigns and grow your business.
Our team is equipped and experienced to run PPC ads on all the major platforms including Google, Bing, and the Google Display Network. By working with these three platforms, your ads will be eligible for a variety of placements. In addition, our team will have a wide range of targeting tools available to them. As a result, we will be able to reach your customers, no matter where they are.
Paid search advertising is a method by which you pay for your website to appear in the advertising sections of relevant search engine results pages. Typically, this section is at the top of the results page so users’ eyes land on your site first. The higher your bid is, combined with how relevant the ad is to searchers for that term, results in an increased likelihood it will appear in search results.
Google shopping campaigns consist of shopping ads. These ads include rich product information such as a product image, its price, and your merchant name. It also includes data attributes from the product information you submit in your Merchant Center data feed. By utilizing these ads and all their information, you are able to rank higher for certain search terms within the Google Shopping Network. A campaign allows you to further those results by selecting specific products to bid on for higher results.
Remarketing, and its associated campaigns, is a technique aimed at drawing visitors to your site back in and encouraging them to convert. This is done by showing ads to those individuals who have previously engaged with your site or app. Setting up such a campaign provides you with additional settings and reports designed specifically to reach previous visitors and users. Typically, the ads are customizable and dynamic so you can feature the specific product or service each user was viewing when they abandoned your site.
Simply put, programmatic advertising is automated buying or selling of online advertising placements. By setting up such automation, transactions become more efficient and effective because they utilize data in order to make those decisions. By streamlining the process and consolidating your digital efforts, programmatic advertising allows you to put all your efforts into one platform and let it do most of the work. But you can’t just set it and forget it which is where the Exploit Digital Marketing team can help monitor results and make adjustments as needed.
Display advertising, or ads, sometimes referred to as banner ads, are a form of PPC that in reality come in a variety of sizes, not just banners. These ads appear on other websites relevant to your product or service. This is in contrast to search ads which appear on search engine results pages. On Google, display ads appear on sites within the Google Display Network. Such sites can include blogs, news sites, Gmail, YouTube, and more.
At Exploit Digital Marketing, our strategies are customized based on the individual business and its unique needs and goals as well as the competition in your industry. So we can’t give you a specific number without first reviewing your current PPC strategy. Use one of the forms above or below to request a FREE PPC audit and we will review your current set up. From there, we can provide an estimated cost and plan for any changes that need to be made.
At Exploit Digital Marketing, you are more than a client and we are more than an agency. It’s a partnership. Together, we will help you increase the effectiveness of your PPC campaigns so you get the results you deserve.
