Exploit Digital Marketing’s unique influencer database, Dexter, will give you the competitive advantage.
Working with influencers has become an essential part of digital marketing today. They have access to a large audience across multiple social media platforms who trusts what they have to say and regularly engages with their content. Traditionally, getting your product in front of that many people could cost you a lot of money. Now, it may only cost you a few free products.
At Exploit Digital Marketing, we are not your run-of-the-mill influencer marketing agency – we are changing the way influencer marketing is managed. Through years of experience, we have figured out what is needed to make an influencer partnership mutually beneficial. When you work with us, you’ll gain access to this expertise as well as our proprietary influencer database, Dexter, which will eliminate the possibility of working with scams and frauds.
We will work with you and your team to ideate new influencer campaigns, develop the best strategy, and launch. Together we will decide the type of influencer we want to work with and the goals we are trying to achieve.
Our team will manage the entire influencer relationship, including campaign management. We will interact with the influencers on your behalf and provide them with all details and stipulations of the campaign.
To ensure the influencers have all the pertinent information regarding the campaign, we will develop a creative brief to share with them. This will outline the type of post they should be sharing, any specific messaging, and image guidelines.
A crucial part of any influencer campaign is determining the image rights of any content generated. We will work with influencers to ensure the rights are released to you for any future use as you see fit.
As with any business arrangement, it is always a good idea to have all points of the agreement in writing. Our team can manage the entire contract development and negotiation process so both you and the influencers enter into a clearly stated arrangement.
Finding the right influencers to work with can be daunting. At Power Digital, we have a growing database of verified influencers called Dexter. This proprietary database is filled with people waiting to work with you!
We start by developing a list of influencers that will fit your brand and help you reach your goals. Then we put together creative briefs for the influencer’s posts, image rights releases, and campaign agreements, which can be updated with details later.
Next, we reach out to our target influencers and negotiate the terms of the agreement. Once everything is agreed to, the campaign can be launched.
As the campaign is launched, you will begin to see the results of all this work. Increased brand awareness, acquisition of new customers, and the gain of valuable assets you can use across any future marketing campaigns are all to be expected.
Working with the Exploit Digital Marketing Team has been an awesome experience all around.They have truly become an extension of our teams. They not only bring great strategies to the table focused around growing our businesses, but also execute from A to Z and follow through on those initiatives. Allowing us to move fast and have experts across all aspects of our marketing. They are an elite group of marketers who i would highly recommend if you are looking to scale your digital marketing efforts.
The addition of Exploit Digital Marketing has had a marked impact on our online presence and the strategies we use to reach our guest. Their team has truly become the extension of our own and we are able to work hand in hand to achieve our marketing objective
At Exploit Digital Marketing , we are taking the uncertainty out of working with influencers. Dexter, our influencer database, is full of verified influencers just waiting to work with you!
Looking at what you have done in the past and the results it yielded gives us a great starting point. We will review all your past partnerships and influencer campaigns to determine what we should continue and what needs to change.
Your competition can tell us a lot about what your market landscape is looking for. Our team will evaluate everything your competitors are doing and identify opportunities for your brand to stand out.
Working with the wrong influencer is a waste of time. Together we will identify the best influencers for you to work with in order to reach a new segment of your audience.
Sometimes it is helpful to look at what an influencer could do before committing to working with them. This will give you a better sense of their voice and style to ensure it fits well with your branding.
Our team will review the standard legal requirements we usually have when working with influencers. At this point, you should share any company or industry-specific requirements that will need to be incorporated.
Enhance your paid social advertisements with more effective messaging and creative assets.
Engage with your audience authentically to grow your social media presence and business.
Provide your audience with high-quality content across your website and all other channels.
The Exploit Digital Marketing influencer marketing audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your previous influencer campaigns and partnerships across social media platforms to gain a deeper understanding of your current influencer strategy. Specific elements of the evaluation include conducting a competitive analysis, selecting target influencers, and reviewing legal requirements. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your influencer partnerships and grow your business.
At Exploit Digital marketing, our strategies are customized based on the individual business and its unique needs and goals. Generally speaking, the cost of influencer marketing varies based on the size of the individual’s follower base. However, Power Digital seeks to gain as many placements as possible by simply providing free product to key influencers. Once we have audited your influencer marketing strategy, we will work together to determine a budget and influencers that will be the best fit for you.
Technically, when an influencer posts content about your product or service, they own the rights to it. This includes any photos or videos featuring the content. An image rights agreement is how we ensure that you have rights to use any of those images or videos for your own social media platforms and other uses as well. Typically, the agreement will specify the terms of use for those images, but ultimately, you will be able to use them in any future marketing campaign that does not involve the influencer.
Given that influencer marketing is still a relatively new field, there are very few legal requirements you need to be aware of. Most important to note is that many social networks are now requiring that any sponsored posts be labelled as ads so viewers are aware that what they are looking at is, in fact, an advertisement. In addition, there are a number of best practices you should abide by to keep your company and the influencer safe. As with any business arrangement, a contract should be negotiated, written, and signed prior to the campaign’s launches. This helps to eliminate discrepancies.
At Exploit Digital Marketing, we track results by creating UTMs or coupon codes for every influencer a client works with and for each platform on which the post is featured. With these in place, we can track revenue that is the direct result of the campaign, each influencer, and specific posts. For example, an influencer may have a UTM provided to link in the Instagram story and a coupon code to share in a post on their feed. As customers use the link or coupon code, we are able to track the revenue back to that specific influencer.
By establishing themselves on social media platforms, influencers have developed a significant following of people who trust their opinion. If an influencer features or recommends your products, some of that trust is transferred from the influencer to your brand. When a company connects with an influencer whose individual brand and audience align perfectly with the product, that’s when the true magic happens in an influencer marketing strategy. All the new eyes on your product via cross-platform content increases both brand awareness and your own social following. In a way, it is the same principle that makes referral marketing work, but at a larger scale.
Once you have identified the influencers you want to work with and the details of the agreement have been negotiated, the campaign will launch. Typically, the agreement will include stipulations around the number of posts the influencer will share, as well as the timeline. So long as the influencer follows these guidelines, it is best to let them have freedom in the way they talk about the product. You are working with them because of their voice and style, so if you try to change it, their audience will know and may not be interested in your product.
Exploit Digital Marketing is more than a marketing agency. We are changing the way influencer marketing is managed, and you don’t want to miss out.
