Given that influencer marketing is still a relatively new field, there are very few legal requirements you need to be aware of. Most important to note is that many social networks are now requiring that any sponsored posts be labelled as ads so viewers are aware that what they are looking at is, in fact, an advertisement. In addition, there are a number of best practices you should abide by to keep your company and the influencer safe. As with any business arrangement, a contract should be negotiated, written, and signed prior to the campaign’s launches. This helps to eliminate discrepancies.